Lotto24.de<\/a>), Germany’s leading online provider of state-licensed lotteries, the fiscal year 2018 began exceptionally well – thanks in part to a very positive jackpot trend for the European lottery \u00bbEuroJackpot\u00ab: at EUR 73.3 million, billings in the first quarter of 2018 rose strongly by 25.9% year on year (prior year: EUR 58.2 million) with even faster growth of 28.5% in revenue to EUR 8.6 million (prior year: EUR 6.7 million). At 11.7%, also the gross margin was up on the previous year (prior year: 11.4%).<\/p>\nWith 179.5 thousand new customers in the first three months of 2018 (prior year: 95.1 thousand), the total number of customers registered with Lotto24 grew by 27.3% to 1,753 thousand (prior year: 1,377 thousand) – despite consistently strong competition. In addition to the jackpot-related increase in marketing activities, Lotto24 launched a test run of comparatively more expensive TV commercials in March. As a result, the marketing expenses in the first quarter of 2018 rose to EUR 4.6 million (prior year: EUR 2.3 million). Cost per lead (CPL) was also slightly up on the previous year at EUR 25.52 for the first quarter of 2018 (prior year: EUR 24.07).<\/p>\n
In spite of the strong revenue trend, the increase in marketing expenses led to a slight year-on-year decline in EBIT to EUR -0.3 million (prior year: EUR -0.1 million). Due to a negative technical tax effect also net profit for the period of EUR -1.3 million was slightly lower than in the previous year (EUR -1.1 million).<\/p>\n
For fiscal year 2018, Lotto24 AG still plans to increase its marketing investment in order to extend its position as the leading online provider of state-licensed lotteries. The company anticipates an increase in billings of 15% to 20%, with a growing number of new customers and a rise in CPL. Lotto24 also expects a slight improvement in gross margin compared to the previous year. Depending on external conditions – especially the jackpot trend – and marketing investments to attract new customers, both EBIT and net profit will remain above the break-even mark.<\/p>\n","protected":false},"excerpt":{"rendered":"
– Quarterly record with just under 180 thousand new customers – Billings and revenue growth of 25.9% and 28.5%, respectively – EBIT of EUR -0.3 million due to higher marketing expenses (Hamburg, 3 May 2018) For Lotto24 AG (Lotto24.de), Germany’s leading online provider of state-licensed lotteries, the fiscal year 2018 began exceptionally well – thanks […]<\/p>\n","protected":false},"author":2,"featured_media":520,"template":"","pressreleases":[36],"class_list":["post-700","press_releases","type-press_releases","status-publish","has-post-thumbnail","hentry","pressreleases-financial-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases"}],"about":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/types\/press_releases"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"pressreleases","embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/pressreleases?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}