Lotto24.de<\/a>, Germany’s leading online provider of state lotteries, continued its expansionary course in the first half of 2017 and took a major step towards achieving its goal of sustainable and profitable growth: at EUR 112.8 million, billings were up 33.4% on the previous year (EUR 84.5 million), while revenues of EUR 13.0 million exceeded the prior-year figure (EUR 9.2 million) by as much as 40.6%. In the second quarter of 2017, billings and revenues grew year on year by 26.7% to EUR 54.6 million (prior year: EUR 43.1 million) and by 31.3% to EUR 6.3 million (prior year: EUR 4.8 million), respectively. As Lotto24 only launched lotto clubs in February 2016 and their positive impact on the previous year was thus correspondingly shorter, gross margin of 11.5% in the first half of 2017 was also above the corresponding prior-year figure of 10.9%. The second quarter contributed towards this growth with a gross margin of 11.6% (prior year: 11.2%).<\/p>\nWith 161 thousand new customers in the first half of 2017 (prior year: 175 thousand new customers) – of which 66 thousand in the second quarter (prior year: 69 thousand) – the total number of customers registered with Lotto24 AG grew by 36.3% to 1,442 thousand (prior year: 1,058 thousand).<\/p>\n
“Thanks to efficient marketing measures – which we tailor to the prevailing jackpot trend – we were able to reduce cost per lead (CPL) from EUR 28.73 to EUR 25.13 in the first half of 2017,” says Petra von Strombeck, CEO of Lotto24 AG.<\/p>\n
In the second quarter, CPL fell from EUR 33.82 in the previous year to EUR 26.64. The strong revenue trend and reduction in marketing expenditure from EUR 5.0 million to EUR 4.0 million led to the first-ever positive figures for both EBIT and net profit: in the first half of 2017, EBIT reached EUR 0.4 million (prior year: EUR -3.4 million) and net profit EUR 0.6 million (EUR -1.4 million).<\/p>\n
“Following the positive development of business in the first half of 2017, we are well on track to reach our targets again,” adds Petra von Strombeck.<\/p>\n","protected":false},"excerpt":{"rendered":"
– EBIT and net profit pass break-even point for first time Hamburg, 9 August 2017 – Lotto24 AG, Lotto24.de, Germany’s leading online provider of state lotteries, continued its expansionary course in the first half of 2017 and took a major step towards achieving its goal of sustainable and profitable growth: at EUR 112.8 million, billings […]<\/p>\n","protected":false},"author":2,"featured_media":527,"template":"","pressreleases":[36],"class_list":["post-707","press_releases","type-press_releases","status-publish","has-post-thumbnail","hentry","pressreleases-financial-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases"}],"about":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/types\/press_releases"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media\/527"}],"wp:attachment":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"pressreleases","embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/pressreleases?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}