– Cost per lead reduced
\n– Guidance confirmed
\n– Reappointment of Executive Board member Magnus von Zitzewitz<\/p>\n
(Hamburg, 7 August 2014) Despite a more challenging market environment compared to the previous year, Lotto24 AG once again succeeded in stabilising and improving its key performance indicators in the first half of 2014: at EUR 36.7 million (+403.4%) and EUR 3.4 million (+411.3%), respectively, both billings and revenues easily exceeded their prior-year figures in the first six months of 2014. In the second quarter, billings amounted to EUR 17.5 million (prior year: EUR 5.3 million) with revenues of EUR 1.6 million (prior year: EUR 0.5 million). Thanks to an encouraging gross margin of 9.4% in the second quarter (prior year: 8.8%), the figure for the first six months as a whole rose to 9.2% (prior year: 9.0%). In line with planning, EBIT was burdened by higher advertising activities for new customer acquisition than in the previous year and fell to EUR -7.3 million in the first half of 2014 (prior year: EUR -4.5 million). The net loss for the period amounted to EUR -7.5 million (prior year: EUR -3.0 million).<\/p>\n
Cost per lead reduced<\/b>
\nWith 58 thousand new customer registrations in the second quarter of 2014 (prior year: 52 thousand), the number of registered customers as of 30 June 2014 amounted to 372 thousand (prior year: 95 thousand). Due to the year-on-year increase in marketing expenditure to EUR 6.2 million (prior year: EUR 2.0 million), cost per lead (CPL) was comparatively high at EUR 46.16 in the first half of 2014 (prior year: EUR 29.80). Despite the statistically unfavourable jackpot development and fiercer competition – leading to rising costs for search engine marketing, for example – CPL in the second quarter amounted to EUR 44.64 (prior year: EUR 32.42) and was thus below the very high level in the first quarter of 2014 (EUR 47.30).<\/p>\n
\u00bbThe size of jackpots plays an increasingly important role for new customer acquisition,\u00ab says Petra von Strombeck, CEO of Lotto24 AG. \u00bbWhereas a \u00bbLotto 6aus49\u00ab jackpot of EUR 20 million was still sufficient in 2013 to attract German lottery players in their masses, much higher jackpot sums are now required. We are therefore all the more delighted about the high quality of our customers, their activity rates and average billings. This also justifies the use of higher CPLs than in the past.\u00ab<\/p>\n
Guidance confirmed<\/b>
\nAssuming that the regulatory environment remains unchanged, Lotto24 AG expects a significant year-on-year increase – of up to three times the prior-year figure – in billings and revenues for fiscal year 2014, depending on the jackpot situation. Gross margin is likely to be similar to that of the previous year. As revenues are still comparatively low and marketing expenses will continue to rise strongly, losses are expected to be higher than in 2013 with regard to both EBIT and net profit. Moreover, the company expects to add at least 300 thousand new customer registrations in 2014 – also depending on the jackpot situation.<\/p>\n
Reappointment of Executive Board member Magnus von Zitzewitz <\/b>
\nAt its most recent meeting, the Supervisory Board of Lotto24 AG reappointed Executive Board member Magnus von Zitzewitz for a period of five years up to the end of April 2020. As a member of the Executive Board, Magnus von Zitzewitz has been responsible for Legal Affairs and Regulation, Finance, Accounting, Taxes, Controlling, Compliance, Risk Management and Communication since 2 May 2012. Professor Willi Berchtold, Chairman of the Supervisory Board, commented: \u00bbWe are delighted that Mr von Zitzewitz has agreed to continue his successful work of the past years and that the constructive and trusting cooperation between the Supervisory Board and Executive Board will thus be maintained.\u00ab<\/p>\n","protected":false},"excerpt":{"rendered":"
– Cost per lead reduced – Guidance confirmed – Reappointment of Executive Board member Magnus von Zitzewitz (Hamburg, 7 August 2014) Despite a more challenging market environment compared to the previous year, Lotto24 AG once again succeeded in stabilising and improving its key performance indicators in the first half of 2014: at EUR 36.7 million […]<\/p>\n","protected":false},"author":2,"featured_media":523,"template":"","pressreleases":[36],"class_list":["post-749","press_releases","type-press_releases","status-publish","has-post-thumbnail","hentry","pressreleases-financial-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases"}],"about":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/types\/press_releases"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"pressreleases","embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/pressreleases?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}