– Further strong growth in billings, revenues and new customers
\n– Guidance confirmed<\/p>\n
(Hamburg, 13 May 2014) Following a very successful 2013 – its first full fiscal year as a listed company – Lotto24 AG also got off to a very promising start in 2014: in the first quarter of 2014, billings of EUR 19.2 million (+842.6%) and revenues of EUR 1.7 million (+785.1%) were well in excess of the respective prior-year figures. As expected, the gross margin was around 9.0% (prior year: 9.6%) as the previous year was still affected by special items in connection with the establishment of business. Earnings were dominated by planned start-up costs – especially increased costs for marketing expenses for new customer acquisition – and consequently EBIT fell to EUR -4.1 million (prior year: EUR -1.4 million). The net loss for the period also amounted to EUR -4.1 million (prior year: EUR -0.9 million).<\/p>\n
With two major TV campaigns and radio tests in regional markets, Lotto24 enjoyed a strong advertising presence in the first quarter of 2014. As a result, the company gained 77 thousand new customer registrations (prior year: 15 thousand), taking the total number of registered customers as of 31 March 2014 to 314 thousand (prior year: 44 thousand). ‘We are delighted that the success of our marketing activities to date has not only raised the number of new customers but is also documented in the findings of a representative online survey we conducted in which Lotto24 was ranked first among online providers in an unaided test of brand awareness,’ says Petra von Strombeck, CEO of Lotto24 AG. ‘Moreover, customer quality – reflected by both average billings per active customer and the activity rate – was above the level we experienced in the past.’ Due to increased marketing expenses of EUR 3.6 million (prior year: EUR 0.3 million) in connection with more cost-intensive offline tests, cost per lead (CPL) in the first three months of 2014 was comparatively high at EUR 47.30 (prior year: EUR 20.32).<\/p>\n
Guidance confirmed<\/b>
\nAssuming that the regulatory environment remains unchanged, Lotto24 AG expects a significant year-on-year increase – of up to three times the prior-year figure – in billings and revenues for fiscal year 2014, depending on the jackpot situation. Gross margin is likely to be similar to that of the previous year. As revenues are still comparatively low and marketing expenses will continue to rise strongly, losses are expected to be higher than in 2013 with regard to both EBIT and net profit. Moreover, the company expects to add at least 300 thousand new customer registrations in 2014 – also depending on the jackpot situation. With strong growth in billings and revenues, a gross margin at the prior-year level, an EBIT result characterised by higher marketing expenses and 77 thousand new customer registrations, the first quarter of 2014 is fully in line with Lotto24 AG’s expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"
– Further strong growth in billings, revenues and new customers – Guidance confirmed (Hamburg, 13 May 2014) Following a very successful 2013 – its first full fiscal year as a listed company – Lotto24 AG also got off to a very promising start in 2014: in the first quarter of 2014, billings of EUR 19.2 […]<\/p>\n","protected":false},"author":2,"featured_media":525,"template":"","pressreleases":[36],"class_list":["post-753","press_releases","type-press_releases","status-publish","has-post-thumbnail","hentry","pressreleases-financial-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/press_releases"}],"about":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/types\/press_releases"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media\/525"}],"wp:attachment":[{"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"pressreleases","embeddable":true,"href":"https:\/\/www.lotto24.de\/presse\/en\/wp-json\/wp\/v2\/pressreleases?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}