Lotto24 AG expands online lottery brokerage to seven more German states

(Hamburg, 4 October 2012) Lotto24 AG is expanding its online lottery brokerage in Germany. With immediate effect, customers can now take part in state-run lotteries via the company’s website in the federal states of Baden-Württemberg, Bavaria, Brandenburg, Hesse, Lower Saxony, Rhineland-Palatinate and Saxony. The remaining federal states will follow in due time.

Petra von Strombeck, CEO of Lotto24 AG, states: ‘Having waited a long time for a permit, we are now able to roll out our operations in a large part of Germany. Together with Schleswig-Holstein, where we have been online since February, we will now be able to reach more than 60% of the German population. We are delighted for our customers that we are now finally able to offer them our services.’

Only Monday of last week, Lotto24 was one of the first private companies in Germany to have been granted a permit allowing it to market state-run lotteries via the Internet. After an almost four-year ban under the old State Treaty on Games of Chance, private brokers are now once again permitted to market state-run lotteries in Germany.

Once the necessary online interfaces for brokerage are available to all lottery companies, Lotto24 will expand its online marketing activities to the remaining federal states as quickly as possible. The federal state of North-Rhine Westphalia still has to ratify the new ‘First State Treaty to Revise the State Treaty on Games of Chance’ (GlüÄndStV) before online brokerage can be permitted. The company expects this to happen in the course of November 2012.

Further official permits are required for advertising Lotto24’s product range. It is expected that nationwide Internet and TV advertising will not be possible until the GlüÄndStV comes into effect in North-Rhine Westphalia.

Kristin Splieth

Head of Corporate Communications