(Hamburg, 21 January 2014) According to preliminary figures, Lotto24 AG achieved billings of almost EUR 30.5 million (prior year: EUR 1.1 million) in its fiscal year 2013, of which around EUR 14.2 million was generated in the fourth quarter of 2013 (previous quarter: EUR 9.0 million). With revenues of around EUR 2.7 million in 2013 as a whole (prior year: EUR 93 thousand), of which approximately EUR 1.3 million in the fourth quarter of 2013 (previous quarter: EUR 0.8 million), the gross margin for both the full year and the fourth quarter of 2013 amounted to 8.9%.
At around 74 thousand, the number of newly registered customers in the fourth quarter of 2013 was slightly up on the preceding quarter (71 thousand) and thus raised the number of new customer registrations in 2013 as a whole to around 213 thousand (prior year: 30 thousand). The total number of registered customers amounted to approximately 242 thousand as of 31 December 2013 (prior year: 30 thousand). Marketing expenditure was around EUR 2.6 million in the fourth quarter (previous quarter: EUR 2.8 million) and around EUR 7.3 million for 2013 as a whole (prior year: EUR 266 thousand). This resulted in a cost per lead (CPL) of EUR 35.4 for the fourth quarter and EUR 34.6 for 2013. The decision not to increase marketing expenditure in the fourth quarter of 2013 – a relatively expensive advertising period – and in particular to restrict the use of TV commercials was a deliberate decision based on a cost-benefit analysis in favour of CPL. According to preliminary calculations, the result from operating activities (EBIT) amounted to almost EUR -11.4 million (prior year: EUR -4.3 million), while net profit for the period was around EUR -8.8 million (prior year: EUR -3.1 million). The development of earnings is in line with the stated strategy of Lotto24 AG to quickly extend its position as Germany’s leading online broker of lottery products by making significant investments in marketing.
The Annual Report 2013 is to be published on 27 March 2014.
